Payable web advertising systems such as AdWords will also be used to jump start traffic generation on Your website. Even though some direct costs are involved in the use of PPC when internet users actually click on the links, the PPC strategy brings valuable insight that could otherwise be missed: PPC marketing is a measurable media. We get specific data and reporting that will detail exactly what products or services people are searching for and how many people clicked on our ad(s). This could help develop ongoing strategy about our services and products. The start up cost is low. We feel strongly that this media can be an effective part of the marketing strategies and therefore, we have set up our fees to be contingent on our success. Our low fee for set up and a campaign anticipates that we will find the media successful. It can be geographically specific. We can ensure that our ads appear only in those areas that make sense. For example, if we want your ads to only appear in Ontario, Quebec, New York, or anywhere in North America, we can set up the campaign this way. We get started quickly. We have the tools and staff to ensure that we will have an effective campaign ready and appearing on Google and other search engines within 10 days of the initial effort. |