This process involves selecting the right key phrases that can generate relevant traffic for your website. This is one of the most important parts of search engine optimization and Neo has developed custom made tools to pin point the most used search expressions on the Internet for local searches.

These tools also allow us to review the performance of the analysis by generating ongoing statistics on how the traffic is generated and most specifically what are the most successful keyword and expressions used to find Your website over a period of time. Based on these statistics we can re-analyze the key words and proceed with the corresponding content optimization; explained in the next section.